Anabell Foundation — the Czech organisation, which activity consists in propagation of a healthy way of life in a counterbalance to a fashion on leanness and the diseases connected with this illness.
In advertising of service of psychological support sick the bulimia and an anorexia represent a doll in the beautiful box reminding a coffin. At the same leanness, as well as at Barbie, the doll possesses real human proportions.
So in agency McCann Erickson (Prague) have shown, that the live person can possess doll parametres only having finished itself to a skeleton condition.
