The new brand has received name Barbie Luxe.
Under this label bonus jeans, blouses, handbags and ornaments will be made. Things Anna Sui, Tarina Tarantino and other eminent designers will be decorated with traditional elements of doll style, such as pink stitches on jeans.«The collection is focused on women of fashion — teenagers and women from 20 till 40 years, — the senior vice-president on marketing Mattel speaks Richard Dickson. Is a target audience new to us».
Mattel will acquaint women with a new brand for interview during a Week of haute couture and special presentations, and also will place boards in the underground. Interest to mark is guaranteed by attraction of venerable designers, such as: Anya Hindmarch, Anna Sui, Judith Leiber, Citizens of Humanity, Nickel, Not Rational, Cloth and Paper Denim, Tarina Tarantino and Stila.
