Ogilvy, South Africa scoff at children's toys on prints for Duracell Plus.

Rattled, ringed, rustled...

The toy phone crushed by a heel, the doll-guitarist drowned in a toilet bowl and the hackneyed clockwork clown. Them united one — all of them worked on batteries Duracell Plus. Rattled, ringed, rustled. Long, very long...

The reason of not sustained parental nerves Ogilvy have expressed a slogan: "Lasts longer, much longer. Sorry."