The Indian agency DDB Mudra has developed a print advertising for Association of the blind.

The advertising report settles down on two journal pages following one after another. On the first page the lovely attractive face of the laughing girl is represented. On the second page the photo of the elderly woman is located. Turning page, the reader finds out that eyes of the girl is actually eyes of the elderly woman.

On the second page the logo of the Indian National Association blind and a slogan «Donate» settles down. Social campaign agitates to become the posthumous donor, having offered after the mors of an eye of National Association of the blind.